Privacy Policy

Effective Date: June 4, 2025

At 77Fitness.com (referred to herein as “we,” “us,” or “our”), we are committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit or make a purchase on our e-commerce website, 77Fitness.com (the “Site”). By accessing or using the Site, you agree to the terms of this Privacy Policy. If you do not agree with any part of this policy, please do not use our Site.

1. Information We Collect

1.1 Personal Information You Provide

When you register for an account, place an order, subscribe to our newsletter, or otherwise interact with the Site, you may provide us with certain personal information, including but not limited to:

  • Full name

  • Email address

  • Billing and shipping address

  • Phone number

  • Payment information (e.g., credit card number, expiration date, billing address)

  • Account username and password

  • Date of birth or age (if required for age-restricted products)

1.2 Automatically Collected Information

We automatically collect certain information when you visit or interact with the Site, including:

  • Device and browser information: IP address, browser type and version, operating system, device model, and screen resolution.

  • Usage data: Pages you view, links you click, time spent on pages, referring/exit pages, and search queries.

  • Location data: Approximate geographic location (city, state) derived from your IP address.

  • Cookies and similar technologies: Unique identifiers stored on your device to recognize you on future visits, measure Site performance, and enable certain features (see Section 5).

1.3 Third-Party Sources

We may receive additional information about you from third-party sources, such as:

  • Social media platforms: If you choose to log in via Facebook, Google, or another social provider, we may receive your name, email address, profile picture, and any other data you authorize.

  • Analytics and advertising partners: To help us better understand your interests and improve our marketing efforts, we may receive aggregated demographic or interest data from third-party analytics and advertising providers.

2. How We Use Your Information

We use the information we collect for various purposes, including but not limited to:

  1. Order Fulfillment and Customer Service

    • Process and fulfill your orders (e.g., shipping products, sending order confirmations).

    • Respond to your inquiries, support requests, and customer service needs.

  2. Account Management

    • Create and manage your account, verify your identity, and allow you to access and update your account settings.

  3. Marketing and Communications

    • Send you promotional emails, newsletters, and special offers (you can opt out at any time; see Section 8).

    • Notify you about changes to our policies or important Site updates.

  4. Personalization and Site Improvement

    • Analyze Site usage to understand customer preferences and improve our Site functionality, design, and content.

    • Deliver personalized product recommendations and targeted advertisements.

  5. Security, Fraud Prevention, and Legal Compliance

    • Detect, investigate, and prevent fraudulent transactions or activity.

    • Protect against the risk of theft, unauthorized access, and other security threats.

    • Comply with applicable laws, regulations, or legal processes, including tax and accounting requirements.

3. How We Share Your Information

We do not sell your personal information. However, we may share your information in the following circumstances:

3.1 Service Providers and Business Partners

We may share personal information with trusted third-party service providers who help us operate, maintain, or improve our Site and services, including:

  • Payment processors and financial institutions (to process transactions).

  • Shipping carriers (to fulfill and track orders).

  • Hosting providers and technology vendors (to manage Site infrastructure).

  • Marketing and analytics providers (to assist with promotional campaigns and web analytics).

  • Customer support platforms (to provide helpdesk support).

These service providers are contractually obligated to use your information only for the purposes for which we disclose it.

3.2 Legal Requirements and Protection

We may disclose your information if we believe, in good faith, that such disclosure is necessary to:

  • Comply with a subpoena, court order, or other legal obligation.

  • Enforce our terms of use, policies, or contracts.

  • Protect our rights, property, or safety, or the rights, property, or safety of others.

3.3 Business Transfers

If we go through a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.

4. Cookies and Tracking Technologies

4.1 What Are Cookies?

Cookies are small data files placed on your device (computer, tablet, or mobile device) that allow us to recognize you when you return to our Site. We use cookies and similar tracking technologies (e.g., web beacons, pixels, local storage) to:

  • Keep you signed in and maintain your shopping cart.

  • Analyze Site usage patterns (e.g., which pages are visited most often).

  • Enable certain Site features (e.g., personalized content, saved preferences).

  • Deliver targeted advertisements and measure ad performance.

4.2 Types of Cookies We Use

  • Essential Cookies: Required for basic Site functionality (e.g., security, network management, accessibility).

  • Performance Cookies: Collect information about how visitors use our Site, such as which pages are visited and whether errors occur.

  • Functional Cookies: Remember your preferences (e.g., language, region) to provide enhanced, personalized features.

  • Advertising/Targeting Cookies: Track your browsing habits to deliver relevant ads and measure ad campaign effectiveness.

4.3 Managing Cookies

Most web browsers automatically accept cookies, but you can usually adjust your browser settings to decline cookies or alert you when cookies are being sent. Please note that if you disable cookies, certain portions of the Site may not function properly.

5. Third-Party Links and Embedded Content

Our Site may contain links to third-party websites, applications, or services (e.g., social media platforms, payment gateways, advertising networks). These third-party sites have their own privacy policies and may collect or share information independently of us. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third party before providing your personal information.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include, but are not limited to:

  • Secure Sockets Layer (SSL) encryption for data transmitted to and from our Site.

  • Firewalls and intrusion detection systems on our servers.

  • Access controls and authentication protocols for employees and service providers.

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security; however, we continuously review and update our security practices to minimize risk.

7. Children’s Privacy

Our Site is not directed to children under 16 years of age, and we do not knowingly collect or solicit personal information from anyone under 16. If you are under 16, please do not attempt to register for the Site or send any personal information about yourself. If we learn that we have collected personal information from a child under 16, we will promptly delete that information. If you believe we may have any information from a child under 16, please contact us (see Section 12).

8. Your Privacy Rights

Depending on your state of residence and applicable law, you may have rights regarding your personal information. These rights may include:

  1. Access and Portability: You can request a copy of the personal information we have collected about you.

  2. Correction or Update: You can ask us to correct or update inaccurate or incomplete information.

  3. Deletion: You can request that we delete certain personal information we hold about you, subject to certain legal exceptions.

  4. Erasure and Restriction: You can request restriction of processing your personal information under certain circumstances.

  5. Opt-Out of Marketing Communications: You may opt out of receiving marketing emails by following the unsubscribe instructions included in those messages or contacting us at info@77fitness.com.

  6. Do Not Sell My Personal Information: If you are a California resident, you may have the right to opt out of the sale of your personal information under the California Consumer Privacy Act (CCPA). We do not sell personal information as defined by applicable law.

To exercise any of these rights, please submit a verifiable request to us via the contact information in Section 12. We will respond within the timeframe required by applicable law.

9. International Transfers

Our Site is hosted in the United States, and your information will be processed and stored on servers located within the U.S. By using the Site, you consent to the transfer and storage of your information in the United States. If you are accessing the Site from outside the U.S., please be aware that your information may be transferred to, processed, and stored in the U.S., where data protection laws may differ from those in your jurisdiction.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make material changes, we will revise the “Effective Date” at the top of this policy and post the updated policy on the Site. We encourage you to review this page periodically to stay informed of how we are protecting your information.

11. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or our data practices, please contact us:

Email: info@77fitness.com


We will endeavor to respond to your inquiries or requests within 30 days of receipt.

Thank you for trusting 77Fitness.com with your personal information. We are dedicated to safeguarding your privacy and providing you with a safe and rewarding online shopping experience.